This 3-hour session will be led by Brad Parsell (Executive Director) and the marketing team from Tourism Tofino. We will do a deep dive into Tourism Tofino's latest market research that can help businesses refine their own marketing efforts. We will explore data gathered over the past year, including:

• 2025 Economic Impact of Tourism in Tofino Study (InterVistas)
• 2024 Brand Awareness & Perception Study (Leger)
• Accommodation data (STR and AirDNA)
• Mobile data (Environics Analytics)
• 2025 Business Survey (Tourism Tofino)
• 2024 Resident Survey (Tourism Tofino)