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DTSTART:20250507T160000Z
DTEND:20250507T190000Z
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SUMMARY:Tourism Tofino Marketing and Research Roundtable
DESCRIPTION:This 3-hour session will be led by Brad Parsell (Executive Director) and the marketing team from Tourism Tofino. We will do a deep dive into Tourism Tofino's latest market research that can help businesses refine their own marketing efforts. We will explore data gathered over the past year\, including:\n\n	2025 Economic Impact of Tourism in Tofino Study (InterVistas)\n	2024 Brand Awareness & Perception Study (Leger)\n	Accommodation data (STR and AirDNA)\n	Mobile data (Environics Analytics)\n	2025 Business Survey (Tourism Tofino)\n	2024 Resident Survey (Tourism Tofino)\n\nThere will also be a presentation on Tourism Tofino's brand and marketing plans. Space will be created for folks attending to share their own marketing observations and ideas on how we can align our collective marketing efforts to make all of our advertising dollars go further. The session is designed primarily for marketing leads in your organization\, but all are welcome to attend.\n\n\n\nRegistration deadline: May 6 at 5pm. Drop-ins welcome. If you are unsure about your user log-in or do not have one\, please feel free to register as a guest.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-family:arial\,sans-serif\;">This 3-hour session will be led by Brad Parsell (Executive Director) and the marketing team from Tourism Tofino. We will do a deep dive into Tourism Tofino&#39\;s latest market research that can help businesses refine their own marketing efforts. We will explore data gathered over the past year\, including:</span>\n<ul>\n	<li><span style="font-family:arial\,sans-serif\;">2025 Economic Impact of Tourism in Tofino Study (InterVistas)</span></li>\n	<li><span style="font-family:arial\,sans-serif\;">2024 Brand Awareness &amp\; Perception Study (Leger)</span></li>\n	<li><span style="font-family:arial\,sans-serif\;">Accommodation data (STR and AirDNA)</span></li>\n	<li><span style="font-family:arial\,sans-serif\;">Mobile data (Environics Analytics)</span></li>\n	<li><span style="font-family:arial\,sans-serif\;">2025 Business Survey (Tourism Tofino)</span></li>\n	<li><span style="font-family:arial\,sans-serif\;">2024 Resident Survey (Tourism Tofino)</span></li>\n</ul>\n<span style="font-family:arial\,sans-serif\;">There will also be a presentation on Tourism Tofino&#39\;s brand and marketing plans. Space will be created for folks attending to share their own marketing observations and ideas on how we can align our collective marketing efforts to make all of our advertising dollars go further. The session is designed primarily for marketing leads in your organization\, but all are welcome to attend.<br />\n<br />\n<a href="https://tofinobc.chambermaster.com/eventregistration/register/2753">Registration</a>&nbsp\;deadline: May 6 at 5pm. Drop-ins welcome.<strong>&nbsp\;If you are unsure about your user log-in or do not have one\, please feel free to register as a guest.&nbsp\;</strong></span><br />\n&nbsp\;
LOCATION:Tin Wis Resort- Wickaninnish Conference Centre
UID:e.2867.2753
SEQUENCE:3
DTSTAMP:20260520T035250Z
URL:https://business.tofinochamber.org/events/details/tourism-tofino-marketing-and-research-roundtable-2753
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