About Us

Auric Marketing is owned and operated by Rachel Leghissa — a Tofino-based marketing professional with a passion for businesses that are doing it right.

Rachel specializes in marketing for Indigenous-owned and operated businesses, small and emerging businesses, and Tribal Parks Allied businesses. Responsible tourism is at the core of her work — she believes in guiding visitors toward a more ethical, educated way to engage with the places and people they encounter.

Rachel gratefully lives and works on the Traditional Unceded Homeland of the Tla-o-qui-aht First Nation, and sees first-hand what becomes possible when resources flow back to those who know the land best.

She's scrappy, resourceful, and committed to building solid foundations — not just campaigns. Whether you're just starting out or ready to level up, Rachel meets you where you are and works hard to get your systems, strategy, and presence in place so everything that comes after has something real to stand on.

Her wheelhouse is broad: marketing strategy and planning, content marketing, social media, advertising, SEO, email marketing, PR, influencer partnerships, grants, awards, and bursaries — customized to support where you are and where you want to go.

Rachel leads with truth, integrity, and authenticity, and brings that same standard to every client she works with.