About Us

The mission

Clayoquot Action is a Tofino-based conservation organization committed to protecting the biocultural diversity of Clayoquot Sound. Our goals are accomplished through public education, citizen research and monitoring, and advocacy. Clayoquot Action stands for democratic rights, indigenous rights and the rights of Mother Earth.

The vision

The Clayoquot Action vision is simple: to keep Clayoquot Sound clean and green for future generations, to preserve the diversity and integrity of the ecosystems, and to maintain and develop community and cultural richness.

The challenges facing the planet are interconnected—from the climate crisis and the extinction wave, to global market failure. Although these challenges are global by nature, the best place to bring about change is locally, at the community level.

It’s time to create a new story about the role that humans play on Earth, a story that shifts societal values from getting bigger to getting better, and promotes community and cooperation above competitive individualism. Humans must exercise our qualities of high intelligence, forward planning and moral judgment to create a cooperative and sustainable future for all.